About 

Re-Fresh Taiwan

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Taiwan's most valuable resource is its people.

With cosmopolitan friendliness and a high-level of professionalism,

the people of Taiwan are the country’s foundation,

making it a destination of profound possibilities!

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Adapting to new norms brought about by COVID-19, the global MICE industry is undergoing a fundamental reform.

MEET TAIWAN is rebooting Taiwan’s MICE industry. Our 2021 project, called “Re-Fresh Taiwan”, aims to integrate government and non-government resources, maximizing Taiwan’s advantages in world leading IT technologies and cultural vitality to construct a safer and more secure MICE ecosystem. The industry, reinvigorated with the warmth and compassion of its people, has developed more diverse and enhanced services and cultural experiences for global professionals.

The Re-Fresh Taiwan visual design features indigenous people, the goddess Mazu, and Taiwanese opera characters, epitomizing the multicultural spirit and vivacious diversity of Taiwanese culture, demonstrating that we are ready for a new world, and conveying our determination and capacity to engage with the world face-to-face. Taiwan’s MICE industry is starting afresh, and Re-Fresh Taiwan, preemptive and transformed, is responding to new MICE challenges and incubating new opportunities.

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